Try to get some popular items that a lot of people want, but that most people don't carry. That will start to set you apart from the other more established distributors and make it a bit easy for you to get a foothold in the business.
get all the apparel you can. Stores never have any apparel in stock.
Don't make a team until you create your name in the sport. You will screw everytrhing up if you start a team before everything. (i.e. Torn and !NESK) Don't over hype it too soon.
ive always wanted some downside parts