Exactly what I was trying to say. "I <3 boobies" just sounds so childish and immature. Anyone who has the disease, or is trying to support someone with it knows that breast cancer (or any cancer) is nothing to joke about.
I have a real "support breast cancer awareness" bracelet. Its like the livestrong bracelets, but pink. Just seems more respectful to me.
I think someone tried to make one that said "i <3 dicks" for testicular cancer, but that didn't go over too well.