ok, im not backing anyone on this, but lets just look at this from luckys perspective.
They most likely hired a professional to make this magazine. This said professional probably read some statistics on Lucky's audience. The average scooter age is anywhere from about 9 to 12. This catalog designer then made this catalog off of what would be appealing to the majority of the viewers. Someone posted the animal BMX catalog to set the example of what a good catalog looks like. A 9 to 12 year old kid won't want to look at that stuff, its not eye catching to them. They want to look at the bright colors and the cool looking scooters. I don't blame them, i had a somewhat rasta type color schemed scooter when i was 12. All i am saying, is lucky will always be a little kids scooter imo.