You are incorrect. Way off and they are very much so overpriced.
The correct price for extrusions are:
$2625 - - - Aluminum die charge(CNCing of the mold they push the metal through)
$2.51 - - - Price per pound for 6061 T6 aluminum.
A minimum order for the size die that a scooter deck uses is 500 pounds which makes the actual price for the first 500 pounds of deck extrusions, which equates to about 225 Renegade deck platforms, only $3880 with each additional 225 decks being only $1255 or $5.57 per deck at 20 inches each in length. You have to pay the die charge only one time. They will automatically re CNC a new die if the old one is worn out which happens after about 80,000 pounds of material has been pushed through.
Other costs are as follows:
Milling of the deck depends on how extensive the milling is.
Welding is cheaper the more you do because they pay the person by the hour which usually totals about 60 per hour so the more you do the quicker the person gets the hang of the piece he is working on and can operate quicker and more efficiently cutting costs.
Anodizing totals about 3 to 4 dollars per deck.
CNCing of the Renegade scooters headtube is about $1500 for the tooling program and whatnot then it costs under fifteen dollars to CNC the headtube.
All in all the entire deck cost us about $37 for the first run including the die charge and about $30 for every run there after depending on finishing techniques. That leaves us $67 profit of which we have to buy packaging materials. So in the end we are left with about $65 profit from the sale of one deck.
We are selling our decks for $100 for the entire one piece welded, integrated deck extrusion with a cnc headtube, brake included. We are not including a sealed headset with the deck at first but may do so in the future.
Danny is clearly on crack here. No way in hell he can make his Renegade deck in the USA for $37 each much less $30. I know because i have been producing Phoenix's for almost 2 years and i am always looking at ways to be more efficient and try to improve my profit margins.
I think most of you understand that we are in business to stay in business and to do that we have to be profitable. Each time we have added a new product we have to invest money to get that product made. If we didn't make a profit we would have no way to fund R&D, Sponsorships, payroll for our employees and product liability insurance just to name a few of our major expenses.
I made a decision when i started Phoenix that i would support the growing number of Scooter retailers and not sell direct to the consumer. That is why we have built such strong relationships with Inward, ECX, Scooter Zone, etc... But guess what? They need to make a profit to stay in business too.
There are many steps that go into making a Phoenix deck and it costs us about double what Danny is claiming he can make his Renegade decks for.
Here are the real steps that go into making Scooter decks (not including tooling and setups):
1) Purchase Extrusion material for deck, downtube, head tube and rear wheel spacers
2) Cut and CNC all 3 parts to make weldable assemblies
3) Weld scooter decks (my welders can weld about 5 - 6 per hour)
4) Heat Treat decks
5) Shot Peen each deck
6) Anodize
7) Laser engrave logo
8) Ream and Face each standard deck by hand to ensure perfect headset fit and alignment
9) Install rear axles and other hardware and package for shipment
This does not include the time/fuel it takes to move the decks around between each of these processes.
I take a lot of pride in the way we manufacture Phoenix decks and i hope you all realize that while we need to be a profitable company we are not out to rip anyone off.